About us
About Us
After years of painstakingly hand-crafting letterboxes and signs, Dato’ P E Tan consolidated his passion and creativity in 1979. For 30 years, Dato’ P E Tan built into one of the country’s most sought after showroom sign makers, creating beautiful fascia, tower signs, flat wall signs, and billboard signs for local and international brands. In 1993, he was awarded several prominent Malaysia-wide campaigns such as the “Carpool Project” and “Bersih Dan Indah”.
Seeing the opportunity for expansion, Setia Media Sdn Bhd was formed in 2004 with the intention of constructing and leasing unipoles, twinpoles, billboards, freestanding and directional signs, pedestrian bridge signage and gantries. Armed with an investment of just 15 premium locations, Setia Media ventured into outdoor advertising, and hasn’t looked back since. Today, we have extended our scope into LED advertising, established a firm foothold across Malaysia, and are now building a presence in China.
Management Team
Dato’ PE Tan, Founder / Executive Chairman
“I am not a graduate of Harvard but graduate of Hardwork”
Armed with nothing more than his creativity and a burn- ing desire to make something of himself, DATO’ PE TAN went from hand-crafting letterboxes to managing one of Malaysian's longest running outdoor advertising busi- nesses. Today after 30 years in the Malaysian advertising industry, DATO’ P E TAN is an old hand at meeting the current needs of customers, while anticipating future trends. He is also a member of the Malaysia-China Friendship Association, Finance and Investment Bureau; a position which has helped take the company to the international arena.
When Dato’ P E Tan is not ensuring the smooth opera- tions of the company, you can find him at the golf course where he is an impressive single handicapper. DATO’ P E TAN has also been a member of the Malaysia Rally Team for 18 consecutive years, and he was Malaysia’s top navi- gator under Team Nissan, Edaran Tan Chong Motor Sdn Bhd.
Nentze Tan, Executive Director
“The lower you bend, the higher you jump”
The apple doesn't fall far from the tree, and Nentze Tan proves the adage by marrying her father's passionate drive with grounded pragmatism.
Nentze graduated from the Melbourne Institute Of Technology (RMIT) with an undergraduate degree in Economics and Finance, and a Post Graduate degree in Software Development. She spent a further 8 years living and working in both Perth and Melbourne, gaining invaluable international experience that would be useful to the family business.
In 2002, Nentze started her career in Malaysia with Artworld Advertising as an Account Executive. Just a year later, she initiated a new line of digital media. In 2004, she assumed leadership of Setia Media, and the company has grown immeasurably since.
Nentze is constantly seeking to improve herself, and is a recent graduate of Financial Programme for Senior Executives from the Tsinghua University, Beijing.
David Tan, Business Director
“Losing a battle is not losing a war. Learn from failures and never give up until time prevails.”
David Tan brings to Setia Media a schooled under- standing of the Malaysian advertising industry, along with the innate creativity that is his birthright. David graduated from Malaysia's IACT College in advertising and communications, and cut his teeth as a trainee Marketing Executive in Super Pages, an industrial guideline Company.
In 2007, David joined GREY Worldwide, and was part of the team that won the DiGi Telecommunication Youth, Migrant, Malay Market and Trade Marketing Business.
One of the milestones that David crafted was the infamous Valentine’s Day billboard marriage proposal at the LDP Highway. Beautifully master- mind together with the aid of GREY Kuala Lumpur’s, the marriage proposal rocked the media industry as well as the public, creating massive publicity awareness and it is circulated in blogs around the world. From there, he push his talent forward, combining business and creativity.
